Introduction
Most Wanted Websites Ltd ("Most Wanted", "we", "us" or "our") respects the privacy of individuals and businesses interacting with our services.
This Privacy Policy explains how we collect, use, store, disclose and protect personal information.
It applies to personal information processed in connection with:
- Our website
- Our checkout and payment systems
- Customer accounts
- Consultation and enquiry forms
- Customer communications
- Purchased services
- Website development projects
- Hosting and support
- Marketing activities
- Other business operations
Most Wanted Websites Ltd is registered in the United Kingdom under company number 17506983.
For personal information that we determine the purposes and means of processing, Most Wanted generally acts as the data controller.
Where we process personal information solely on behalf of a Client, we may act as a data processor under a separate agreement.
Information We Collect
Depending on how you interact with Most Wanted, we may collect the following categories of information.
A. IDENTITY AND CONTACT INFORMATION
- Name
- Business name
- Job title or role
- Email address
- Telephone number
- Business address
- Billing address
- Other contact details voluntarily provided
B. BUSINESS INFORMATION
- Business description
- Industry
- Website address
- Services offered
- Branding information
- Marketing requirements
- Project instructions
- Information submitted during consultations
C. TRANSACTION INFORMATION
- Purchased products and services
- Selected packages or tiers
- Payment amounts
- Billing frequency
- Transaction dates
- Payment status
- Subscription information
- Invoices and receipts
- Refund requests
- Payment dispute records
D. PAYMENT INFORMATION
Payments may be processed through authorised third-party payment providers.
We may receive transaction confirmations, payment identifiers, billing details and limited payment-method information.
Full payment-card details are generally processed by the applicable payment provider rather than stored directly by Most Wanted.
E. ACCOUNT INFORMATION
Where customer accounts are available, we may process:
- Account identifiers
- Login-related information
- Subscription settings
- Service preferences
- Account activity
- Support requests
F. TECHNICAL INFORMATION
Depending on the technologies used, we may collect:
- IP address
- Browser type
- Device type
- Operating system
- Website usage information
- Referral information
- Cookies and similar identifiers
- Technical error and security logs
G. COMMUNICATIONS
We may retain communications conducted through:
- Telephone
- SMS
- Customer support systems
- Website forms
- Customer accounts
- Other authorised communication channels
H. PROJECT INFORMATION
Where necessary to perform purchased services, we may receive:
- Website content
- Images
- Documents
- Domain information
- Hosting information
- Software configuration details
- Access credentials
- Technical instructions
- Integration information
How We Use Personal Information
We may use personal information for the following purposes:
- Responding to enquiries
- Providing consultations
- Preparing quotations
- Processing purchases
- Delivering purchased services
- Developing websites
- Managing customer accounts
- Processing payments
- Administering subscriptions
- Providing technical support
- Maintaining websites
- Managing hosting arrangements
- Communicating project updates
- Sending invoices and receipts
- Preventing fraud
- Protecting our systems
- Maintaining transaction records
- Investigating disputes
- Enforcing contractual obligations
- Complying with legal requirements
- Improving our services
- Conducting marketing where legally permitted
We do not use personal information for purposes incompatible with the purposes for which it was collected unless otherwise permitted by law.
Lawful Bases For Processing
Where UK data protection law applies, we rely on one or more appropriate lawful bases.
A. CONTRACTUAL NECESSITY
Where processing is necessary to enter into or perform a contract with an individual.
B. LEGITIMATE INTERESTS
Where processing is necessary for legitimate business interests and those interests are not overridden by applicable individual rights.
These interests may include:
- Customer relationship management
- Service improvement
- Business administration
- Fraud prevention
- Network security
- Establishing or defending legal claims
- Certain permitted business communications
C. LEGAL OBLIGATIONS
Where processing is necessary to comply with applicable legal, tax, accounting or regulatory requirements.
D. CONSENT
Where consent is required, including for certain marketing activities or non-essential cookies.
Consent may be withdrawn at any time, without affecting the lawfulness of processing undertaken before withdrawal.
We assess the applicable lawful basis according to the specific processing activity.
Payment Processing
Payments may be processed by independent payment service providers.
These providers may process information necessary to:
- Authorise transactions
- Process payments
- Manage recurring billing
- Prevent fraud
- Verify payment methods
- Process refunds
- Handle payment disputes
- Comply with financial regulations
Most Wanted may receive transaction records and limited payment information required for administration and support.
Payment providers may operate as independent controllers for certain activities.
Their processing may also be governed by their own privacy policies.
Recurring Billing
Where a Client purchases recurring services, relevant account and payment information may be processed to administer the agreed billing schedule.
This may include:
- Subscription amounts
- Renewal dates
- Payment status
- Failed payment notifications
- Cancellation requests
- Updated payment-method information
Recurring billing is governed by the applicable Service & Payment Agreement.
Project And Delivery Records
Most Wanted may retain records relating to purchased services and contractual performance.
These may include:
- Checkout selections
- Accepted agreements
- Payment authorisations
- Project communications
- Client instructions
- Delivery dates
- Website draft records
- Preview links
- Publication records
- Revision requests
- Contact attempts
- Customer account activity
These records may be used to:
- Deliver services
- Administer contracts
- Resolve customer concerns
- Investigate payment disputes
- Establish or defend legal claims
- Demonstrate compliance with contractual obligations
Records are retained only for as long as reasonably necessary for applicable purposes and legal requirements.
Website Cookies
We use cookies and browser storage for the following site functions:
A. ACCOUNT AND PORTAL SIGN-IN
Secure sign-in cookies keep your customer account available on the browser and device you use. Resetting a quiz does not clear these cookies.
B. QUIZ AND CHECKOUT
Your in-progress quiz, selections and checkout details are kept in session storage for the open tab, so a normal refresh can restore them. A fresh visit starts a new quiz. On the payment page, Command–Shift–R (or Control–Shift–R) clears that tab's quiz and checkout draft without signing you out.
C. SITE PREFERENCES
Local storage remembers your language choice and your cookie choice. The homepage does not currently load analytics or advertising cookies. If optional cookies are introduced, we will update this policy and honor your choice before they are used. The cookie banner closes after 90 seconds and defaults to essential cookies only if you have not chosen.
Payment and booking providers may use their own technologies when you open their services; see their privacy information for details.
You can also manage or remove cookies and browser storage through your browser settings. Removing sign-in cookies may sign you out of the customer portal.
Marketing Communications
Most Wanted may communicate with prospective and existing business customers regarding relevant products and services where legally permitted.
Marketing activities may include:
- Email communications
- Telephone outreach
- SMS communications
- Business-to-business marketing
- Service announcements
- Promotional offers
We comply with applicable consent, transparency and opt-out requirements.
Individuals may request to stop receiving marketing communications at any time.
Marketing opt-out requests do not prevent necessary transactional, billing, security or contractual communications.
Sharing Personal Information
We may share personal information with service providers where reasonably necessary to operate our business or deliver purchased services.
Depending on the services used, these may include:
- Payment processors
- Website hosting providers
- Cloud infrastructure providers
- Domain registrars
- Email service providers
- CRM platforms
- Customer support platforms
- Analytics providers
- Advertising platforms
- Software integration providers
- Contractors and fulfilment partners
- Professional advisers
- Legal or debt recovery representatives
- Regulatory or law enforcement authorities where legally required
We seek to limit disclosures to information reasonably necessary for the relevant purpose.
Where required, appropriate contractual and data protection safeguards are used.
International Data Transfers
Most Wanted serves businesses internationally.
Personal information may be processed or accessed outside the United Kingdom.
Where UK data protection law applies, we use an appropriate transfer mechanism when required.
Depending on the destination and circumstances, this may include:
- UK adequacy regulations
- Appropriate contractual safeguards
- The UK International Data Transfer Agreement
- The UK Addendum to approved standard contractual clauses
- Another lawful transfer mechanism
We take reasonable steps to protect personal information transferred internationally.
Data Security
Most Wanted takes reasonable technical and organisational measures designed to protect personal information.
Depending on the information and systems involved, these measures may include:
- Access controls
- Authentication measures
- Restricted administrative permissions
- Secure payment processing
- Encrypted communications
- Secure hosting infrastructure
- Account monitoring
- Appropriate access management
No electronic system can be guaranteed completely secure.
We cannot guarantee absolute protection against every unauthorised access event or technical failure.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy.
Retention periods depend on factors including:
- Contractual obligations
- Service duration
- Accounting requirements
- Tax obligations
- Legal requirements
- Security needs
- Dispute resolution
- Applicable limitation periods
For example:
- Transaction and invoice records may be retained for applicable accounting and tax periods.
- Project records may be retained while necessary to administer services and address contractual claims.
- Marketing information may be retained until an applicable opt-out or other retention limit.
- Customer account information may be retained while an account remains active and for a reasonable period afterward.
Information no longer required will be deleted, anonymised or otherwise handled in accordance with applicable law.
Your Privacy Rights
Depending on applicable law and your circumstances, you may have rights to:
- Request access to personal information
- Request correction of inaccurate information
- Request deletion of personal information
- Request restriction of processing
- Object to certain processing
- Request data portability
- Withdraw consent where processing relies on consent
- Complain to an appropriate data protection authority
These rights are subject to applicable legal conditions and exceptions.
A deletion request does not automatically require the removal of information that must lawfully be retained for accounting, legal, contractual or dispute-resolution purposes.
Privacy Requests
To exercise an applicable privacy right, contact:
Please describe the request and provide sufficient information for us to identify the relevant records.
We may request reasonable identity verification where necessary to protect personal information.
We will respond within the timeframe required by applicable law.
Client-provided Personal Information
Clients may provide personal information relating to their own customers, employees, contractors or website visitors.
Where Most Wanted processes that information solely on the Client's instructions, the Client may act as the data controller and Most Wanted may act as a data processor.
The Client is responsible for ensuring that it has an appropriate lawful basis to provide and use the relevant information.
Where required, the parties will enter into an appropriate data processing agreement.
Most Wanted will process such information according to applicable contractual instructions and legal requirements.
Third-party Websites And Services
Our website or services may contain links or integrations involving independent third parties.
We are not responsible for the privacy practices of third-party websites or services that operate independently of Most Wanted.
Users should review the applicable third party's privacy information.
Children's Privacy
Most Wanted primarily provides services to businesses and business representatives.
Our services are not intentionally directed toward children.
We do not knowingly collect personal information directly from children for the purpose of offering our business services.
If we become aware that personal information has been collected inappropriately, we will take appropriate steps in accordance with applicable law.
Legal Requests And Contractual Disputes
Most Wanted may retain, use or disclose relevant personal information where reasonably necessary to:
- Comply with applicable law
- Respond to lawful regulatory requests
- Investigate suspected fraud
- Address security incidents
- Resolve contractual disputes
- Respond to payment disputes
- Recover unpaid contractual amounts
- Establish, exercise or defend legal claims
Any such processing will be subject to applicable data protection requirements.
Changes To This Policy
Most Wanted may update this Privacy Policy to reflect changes in:
- Business operations
- Services
- Technology
- Legal requirements
- Data processing practices
The updated policy will be published with a revised effective date.
Where required by law, we will provide additional notice or obtain consent before implementing material changes.
Relationship To Service Agreement
This Privacy Policy explains how Most Wanted processes personal information.
The Service & Payment Agreement governs the commercial relationship between Most Wanted and its Clients.
Nothing in that Agreement overrides mandatory data protection rights or obligations.
Contact And Complaints
Most Wanted Websites Ltd
Company Number: 17506983
Email: support@usemostwanted.com
Website: usemostwanted.com
Individuals may contact us with questions, concerns or requests regarding personal information.
Where UK data protection law applies, individuals may also have the right to complain to the UK Information Commissioner's Office or another competent supervisory authority.